What do you do for a living?

This is the part where I talk about my work life. I hate it when people talk about themselves, don’t you? So here’s a bit about my journey. It hasn’t been easy, and I don’t say these things to be braggadocious.  I’m not a politician and you should know what you’re getting when you vote for me; a leader who isn't afraid to go against the grain and get the job done. 

My first grown up adult job was an advertising agency that specialized in Yellow Pages advertising.  We represented companies that bought ads in – if you are old enough to remember them—in phone books. When that industry went away, I was fortunate enough to be involved in the birth of another industry.  To be fair, it’s not like we had a choice but a few of us saw it coming.

There we no playbooks how to build an industry, we had to figure it out. We had to reinvent ourselves. We had to evolve.

I’ve been fortunate to be recognized by my peers. I’ve been invited to advisory boards, asked to speak at events and conducted business in many parts of the world. I’ve been fearlessly telling it like it is for two decades and have been featured on CNN, Associated Press, Forbes, Google Hangout Studio and published hundreds of articles in industry trades. I wrote a well-received business book called “Taking Down Goliath” that was published by Palgrave Macmillan. Dr. Jeffrey Cole, Director & CEO Center for the Digital Future, USC Annenberg School called it “an exceptional book” that “guides brands in how to strategically outmaneuver the big guys.”

After working in various senior management roles in advertising agencies and tech companies I launched my own consulting firm about 10 years ago. Today, I help companies big and small and people with solutions to (often) extraordinarily complex challenges.